Mexico Cup of Excellence No.3 Municipio Huatusco Coffee 250g
This COE winning lot was produced by smallholder farmer members of Coordinadora de Productores de la Zona Centro del Estado de Veracruz (COORPROVER), based in Huatusco, Veracruz, Mexico. The organisation is one of many within Mexico that seek to transform the livelihoods of coffee farming communities through a variety of means. They are, however, one of a select few who are including quality improvement and access to quality-seeking speciality markets as a key part of their endeavour.
COORPROVER was born during the ‘Coffee Crisis’ years of 1998-2002 when the ‘C’ price (and prices being offered to producers around the world) fell to historic lows. It was under these circumstances of uncertainty and vulnerability that a group of small producers, in 2006, decided to form together under a single organisation, whose work would be representing the interests of its members and helping small farmers to gain access to social programs that would enable them to weather the economic climate. Above all, the group aimed to help producers to improve not just coffee yields but also their coffee quality. Equally, producers were encouraged to diversify into complementary income generating activities.
Inclusion of women in coffee growing activities and in democratic participation has been one of the primary foci of the group in recent years. In fact, this microlot, which won 3rd place in Mexico’s 2017 Cup of Excellence competition, was primarily composed of lots from female-led farms.
For COORPROVER, coffee isn’t just about the product itself. Their coffees, in their words, are harvested “in great areas by unparalleled people.” As an organisation, their goal is the well-being and quality of life of these people and their entire coffee family, because they firmly believe that coffee, beyond a simple agricultural product, is a lifestyle, a culture and a hope for progress for those engaged in it.
Cup of Excellence No.3 Municipio Huatusco
Municipality: Huatusco, Veracruz
Altitude: 1500 masl
Process: Fully washed & dried on patios
Prizes: No.3 Cup of Excellence, 2017 | No.1 Cup of Excellence, 2015